To countless business owners and managers, that simple, one syllable, short, easy to say word …”OOPS”… is a piercing sound to their ears. It is identifying to them that something bad is getting ready to happen; complications, problems, glitches, issues, delays are now on the horizon that could possibly lead to upset clients or even losing clients. But most assuredly, “Oops” is getting ready to cost you money.
The ability to communicate is the single most important skill determining your success in life. No matter where you are from, what you do, or what position you hold, you must communicate effectively if you want to succeed. The key word in that last sentence is “Effectively.” Research has demonstrated people only read about 20% of the text, therefore, 80% of information is being overlooked. Let me put it another way: 5 times as many people read ONLY the headline … that is why there is much more pressure surrounding the headline than many other parts of the content.
Nobel Laureate and physicist Richard Feynman said that it was no coincidence that virtually all major discoveries in physics were made by those under the age of 25. When he was asked why he concluded, … “you don’t know what you don’t know.” I guess another way you could put it is, when you are unaware of something that supposedly can’t be done … you go at it with a blind determination to see if it CAN be done.
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May 20, 2022
by Robert Stevenson
