LEGO, the renowned Danish toy company, was established in 1932. Over nearly 90 years, its iconic bricks became synonymous with the toy industry's success. However, in the early 2000s, LEGO faced a severe financial crisis, flirting with bankruptcy and endangering its brand. This crisis resulted from diversification into unsuccessful ventures, competition from electronic toys, and significant manufacturing inefficiencies. Simply stated … along the way … they lost their way.