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  • Writer's pictureRobert Stevenson

Pay Attention To “7”


Robert Stevenson Blog - 7

The number “7” is used, referenced and associated with a lot of things. There are the 7 wonders of the ancient world, 7 continents, 7 seas, 7 colors of the rainbow, 7 notes on the diatonic musical scale, Snow White had 7 dwarfs, three 7’s is a winning hand (Blackjack), three 7’s on a slot machine hits the jackpot, and there is the 7th inning stretch in baseball. You also have the 7-year itch in marriage, 7 letters in the Roman Numeral system, and 7 deadly sins: greed, gluttony, pride, lust, sloth, envy, and wrath.


Today I want to talk about the number 7 as it applies to business. There are 7 words that will kill a company. Saying, “That’s the way we’ve always done it,” is a sure sign you are headed in the wrong direction.


Here are 7 words you never want to hear a customer say:

  • “I’ll never do business with you again.”

  • “I will be trashing you on Facebook.” (Twitter - YouTube)

  • “I absolutely hate everything about your company.”

  • “Everyone should know how bad you are.”

  • “It’s my goal to wreck your reputation.”


Here are 7 questions most employees have difficulty answering:

  • What’s our competitive advantage?

  • What are several ways our customer service stands out?

  • Are there ways we can sell value instead of selling price?

  • Why should customers want to do business with us?

  • What will make our clients tell their friends about us?

  • How can we deliver more than we promised our clients?

  • Is there anything we do better than our competition?


Here are 7 sure signs you have a “Corporate Culture” problem:

  • You have a management vs. employee atmosphere

  • Customer complaints are ignored

  • No one is ever held accountable for their mistakes

  • There is no forum for sharing new ideas

  • Management has a my-way-or-the-highway mentality

  • Laughter is seldom heard

  • No recognition for going above and beyond the “norm”


There are those who think the number 7 is a lucky number. I feel in business we make our own luck. I truly believe in the old expression, “The harder I work, the luckier I get.” Working hard is important, but working smart is even more important. For you to survive in this highly competitive environment, pay attention to how “The 7 Words,” “The 7 Questions,” and “The 7 Signs” could be hurting your company.


Here are 7 signs you are doing things right:

  • You have no problem getting people to volunteer

  • Employees are always making suggestions

  • Associates are helping each other

  • Employees take accountability for their actions

  • Managers are respected rather than feared

  • You see a lot of smiles and laughter

  • Everyone is concerned about customer complaints


Make your customers want to say those 7 magical words about your incredible customer service: “I’ll be telling my friends about you.” They really are magical, because they will create more business for you.

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